Free Unique Visitors Per Month Calculator
Estimate monthly unique visitors from average daily visits and repeat-visitor assumptions. Free funnel-planning calculator; no signup.
Quick answer
A monthly unique visitors calculator estimates how many distinct people visit a site in a month from daily traffic and repeat-visitor assumptions. It is useful for top-of-funnel planning, but it is not the same as sessions or page views.
Formula
Estimated monthly unique visitors = monthly visits adjusted for the share of repeat visitors
Example
If a site receives 30,000 monthly visits and roughly one third are repeat visits, the unique-visitor count will be lower than 30,000 because repeat sessions belong to people already counted.
How to interpret it
Use unique visitors as a funnel denominator only when your analytics definition matches the conversion metric you are comparing it with.
→ Run the free 60-second Revenue Leak Audit
Explore SaaSPriceLab
- Pricing calculators
- SaaS metrics calculators
- Churn & retention calculators
- Startup financial tools
- Founder decision tools
- Methodology & assumptions
- Revenue Leak Reports & Fix Plans
- Full sitemap