Free ARPU Calculator

Quick answer

Average Revenue Per User or Account is the recurring revenue generated per active paying user or customer during a period.

Formula

ARPU = recurring revenue ÷ active paying users or customers

Example

$50,000 MRR across 500 paying accounts equals 00 monthly ARPU.

How to interpret it

Track ARPU alongside plan mix and expansion so pricing changes are not confused with customer-mix changes.

Methodology, assumptions and limitations