Free Referral Conversion Calculator

Quick answer

Referral conversion rate measures how effectively referred prospects or invited users become the outcome you care about, such as signup, activation, or paid conversion.

Formula

Referral conversion rate = converted referrals ÷ eligible referred prospects × 100

Example

If 120 of 1,000 referred visitors become paying customers, paid referral conversion is 12%.

How to interpret it

Label the numerator clearly. Referral-to-signup, referral-to-activation, and referral-to-paid conversion are different metrics.

Methodology, assumptions and limitations