Free Product Stickiness Calculator & Analysis
Calculate DAU/MAU product stickiness, 7-day return rate, and engagement scenarios. Free, instant, with transparent assumptions.
Quick answer
Product stickiness measures how frequently active users return. DAU/MAU is a common version for daily-use products; WAU/MAU can be more useful for products that are naturally used weekly.
Formula
DAU/MAU stickiness = daily active users ÷ monthly active users × 100
Example
10,000 DAU and 50,000 MAU produces 20% DAU/MAU stickiness.
How to interpret it
Compare the ratio with your own product's intended usage frequency. A payroll tool and a messaging app should not be judged by the same daily-use target.
→ Run the free 60-second Revenue Leak Audit
Explore SaaSPriceLab
- Pricing calculators
- SaaS metrics calculators
- Churn & retention calculators
- Startup financial tools
- Founder decision tools
- Methodology & assumptions
- Revenue Leak Reports & Fix Plans
- Full sitemap