Free Marketing ROI Calculator
Calculate marketing ROI from attributed revenue, gross margin, marketing spend and time horizon. Free, instant, no signup.
Quick answer
Marketing ROI compares attributable gross profit with marketing spend. Using gross profit rather than headline revenue gives a more realistic economic view when cost to serve is material.
Formula
Marketing ROI = (attributable revenue × gross margin − marketing spend) ÷ marketing spend × 100
Example
$200,000 of attributable revenue at 75% gross margin and $50,000 of marketing spend produces