Free SaaS LTV Calculator
Calculate customer lifetime value (LTV) for SaaS instantly. Free LTV calculator with gross-margin-aware formulas, churn context and LTV:CAC analysis. No sign…
Use gross margin and churn assumptions explicitly so the modeled LTV is easier to audit and compare.
Quick answer
SaaS customer lifetime value estimates the gross profit a customer can generate before churning. A more decision-useful version adjusts ARPU for gross margin instead of treating every dollar of revenue as profit.
Formula
LTV = monthly ARPU × gross margin ÷ monthly churn rate
Example
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