Free Price Sensitivity (Van Westendorp) Calculator
Run a Van Westendorp price sensitivity analysis on your SaaS. Free, with optimal price range output.
Quick answer
Price sensitivity analysis estimates how willingness to pay changes across price points. Survey-based methods such as Van Westendorp can identify a plausible range, but they should be validated against real purchase behavior.
Formula
No single universal formula; Van Westendorp uses cumulative responses to four price-perception questions to identify intersections.
Example
If survey intersections suggest $60–$90 as an acceptable range, test actual packaging and conversion inside that range rather than treating one point as certain.
How to interpret it
Stated willingness to pay and real checkout behavior can differ. Use the calculator to narrow the test range.
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