What Is Product Stickiness?

How frequently and deeply users engage with a product — measured by DAU/MAU and feature usage.

How frequently and deeply users engage with a product — measured by DAU/MAU and feature usage.

Product stickiness measures how integral your product is to users' workflows. Sticky products are used frequently and deeply, making them hard to replace. The DAU/MAU ratio is the most common stickiness metric.

High stickiness drives strong retention, low churn, and high NRR. When a product is sticky, customers are less price-sensitive and more likely to expand their usage over time.

Building stickiness requires making your product a 'system of record' — the primary place where important data lives — or a critical daily workflow tool. Features like collaboration, notifications, and integrations all increase stickiness.

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