What Is DAU/MAU Ratio?
The ratio of daily active users to monthly active users — measures product stickiness.
The ratio of daily active users to monthly active users — measures product stickiness.
The DAU/MAU ratio measures product stickiness by comparing the number of daily active users to monthly active users. A higher ratio means users engage with your product more frequently.
For SaaS products, a DAU/MAU ratio above 20% is good, and above 50% is exceptional. Consumer apps like social media aim for even higher ratios. The metric helps understand how essential your product is to daily workflows.
Improving DAU/MAU typically requires making the product more central to users' daily work. Features like notifications, dashboards, and collaboration tools can drive daily engagement.
Formula
DAU/MAU = Daily Active Users ÷ Monthly Active Users × 100
Example
If 3,000 users are active daily out of 10,000 monthly users, DAU/MAU is 30%.
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