Free Revenue Churn Calculator

Quick answer

Revenue churn measures recurring revenue lost from existing customers, including cancellations and often contraction. It is different from logo churn because losing one large account can matter more than losing several small accounts.

Formula

Gross revenue churn = (churned MRR + contraction MRR) ÷ starting MRR × 100

Example

If starting MRR is 00,000 and you lose $4,000 to churn plus ,000 to contraction, gross revenue churn is 5%.

How to interpret it

Track gross revenue churn separately from NRR so expansion does not hide underlying losses.

Methodology, assumptions and limitations