Free Logo Retention Rate Calculator
Calculate logo retention rate and logo churn from starting customers and lost customers. Free, instant, with customer-vs-revenue retention context.
Quick answer
Logo retention measures the percentage of starting customers that remain at the end of a period. It counts customers, not revenue, so it should be tracked separately from NRR or dollar retention.
Formula
Logo retention rate = (starting customers − customers lost) ÷ starting customers × 100
Example
Starting with 1,000 customers and losing 50 during the period produces 95% logo retention.
How to interpret it
Segment logo retention by plan, acquisition source, customer age, and company size. A strong blended rate can hide a weak cohort.
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